Lumio
AI-powered creative studio for performance marketing teams. Extracts brand kits from any URL and generates scored ad creatives across seven proven frameworks - all in seconds.
Overview
Performance marketing teams waste days waiting on designers, briefing agencies, and iterating on generic ad creatives that don't convert. Lumio eliminates this bottleneck by combining AI-powered brand extraction with structured creative generation. From brand kit to scored, download-ready creatives in one session - no designers, no briefing documents, no waiting.
What I Did
Challenges
- –Extracting accurate brand elements from arbitrary websites with varying HTML structures
- –Generating creatives that maintain brand consistency across different frameworks
- –Building a scoring system that meaningfully predicts ad performance
- –Handling multiple AI providers (Anthropic, OpenAI, Google, Fal) with graceful fallbacks
Solutions
- ✓Built a multi-pass extraction pipeline using Cheerio for HTML parsing and Sharp for image processing
- ✓Designed framework-specific prompt engineering that bakes brand guidelines into every generation
- ✓Implemented a scoring algorithm based on proven performance marketing heuristics
- ✓Created a provider-agnostic AI layer using Vercel AI SDK with automatic failover
Technologies
Results
30s
Brand Extraction
Complete brand kit extracted from any URL - logo, colors, fonts, and voice
7
Creative Frameworks
Proven ad frameworks: Problem/Solution, Social Proof, Feature Spotlight, and more
4+
AI Models
Integrated Anthropic, OpenAI, Google GenAI, and Fal AI for generation pipeline