Beyond Catering
Led a team to develop Beyond Catering's main website and personally built their blog site using WordPress and Blocksy theme. Established their digital footprint with Google My Business setup and LinkedIn management.
Overview
Beyond Catering approached me with the challenge of establishing a comprehensive digital presence that would showcase their premium catering services and attract high-value corporate clients. The project encompassed multiple components: a professional main website, a content-rich blog platform, local search optimization, and LinkedIn social media management. As the project lead, I coordinated team efforts for the main site development while personally handling the blog creation and digital marketing strategy.
What I Did
Challenges
- –Coordinating team development while maintaining quality standards
- –Creating a blog platform that balances aesthetics with functionality
- –Establishing local SEO presence in competitive catering market
- –Building professional LinkedIn presence for B2B client acquisition
Solutions
- ✓Implemented agile development process with clear milestones and deliverables
- ✓Selected Blocksy theme for WordPress providing flexibility and performance
- ✓Configured custom post types and taxonomies for service categories
- ✓Optimized Google My Business profile with high-quality images and complete information
- ✓Developed LinkedIn content strategy targeting corporate event planners
- ✓Implemented on-page SEO best practices across all web properties
Technologies
Results
50+
Blog Articles
Published articles on catering trends, event planning, and culinary tips
200+
GMB Customers
Customers discovered and engaged through optimized Google My Business profile
325+
LinkedIn Network
Professional followers and connections built on LinkedIn