Quackr
SEO strategist and marketing lead for Quackr. Ran Google Ads and Meta Ads, built blog content calendars, executed backlink outreach, and scaled social media to ~1M views. One of the first brands on Lumio.
Overview
Quackr, a temporary phone number SaaS platform developed by Long Tail Ventures, needed to establish a strong social media presence across multiple platforms to connect with their target audience and build brand awareness. Starting from zero followers, I was tasked with creating, managing, and scaling their entire social media strategy across TikTok, YouTube, X (Twitter), LinkedIn, and other platforms. The challenge was not just about creating content. It was about building a community, establishing a brand voice, and driving measurable engagement that would translate into business growth.
What I Did
Challenges
- –Building social media presence from absolute zero with no existing audience
- –Creating platform-specific content that resonates with different demographics
- –Maintaining consistent posting schedule across 5+ platforms
- –Designing eye-catching visuals that stand out in crowded feeds
- –Balancing viral content trends with brand messaging
Solutions
- ✓Developed comprehensive social media strategy with platform-specific approaches
- ✓Created content calendar with optimized posting times based on audience analytics
- ✓Designed consistent visual branding system (banners, thumbnails, post templates)
- ✓Implemented A/B testing for content types and posting strategies
- ✓Leveraged trending topics while maintaining brand authenticity
- ✓Built community engagement through active responses and interactive content
Technologies
Results
~1M
Total Views
Combined views across TikTok and YouTube platforms
5+
Platforms Managed
Successfully launched and managed X, LinkedIn, TikTok, YouTube, and more
100%
From Scratch
Built TikTok and YouTube channels from zero followers to engaged communities